The best way to improve your presence on search engines.
Having the most beautiful site in the world is good, but if you do not find it is useless. By working on the SEO of your website, we will be able to make you visible to as many people as possible. The goal is to recruit but also to retain your audience. Choice of keywords, optimized content marketing, back-linking strategy, competitive analysis, nothing is left to chance.
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A project manager is available to discuss your project and make an initial budget estimate without commitment.
1 / SEO ANALYSIS AND OPTIMIZATION (ON-PAGE SEO)
We begin to implement a successful SEO strategy for your business by performing a comprehensive audit on the key criteria that influence your position in the search results. We also perform an analysis of the most relevant keywords for your business. We also analyze your industry, geographical area and the strategies implemented by your main competitors.
Then we move to the technical optimization of your site (optimization of your site without affecting the visual aspect). This step will make your Google Friendly site available to Google’s crawlers (Loading speed, meta tags, title h1).
2 / THE CREATION OF EXTERNAL LINKS
Once your keywords are defined and your site optimized, we set up the creation of external links (backlink) to overcome your competitors by increasing your popularity. Backlinks and domain authority are still the most important positioning criteria for Google today! We do not rely on the quantity of links but on their quality. Indeed, recently, Google has changed its algorithm to give more weight to a real link of quality, a good domain authority, rather than 10 irrelevant links. We identify the best opportunities in the market, and also analyze competitors’ backlinks
3 / LOCAL REFERENCING – GOOGLE MAPS
Local SEO brings a result to people seeking a service or product located close to their position. For this, Google relies among others on “Google Maps” and “Google My Business”. Adding your business to Google Maps is not enough, you also need to optimize your listing (Timetables, photos, description, category, customer reviews, etc.). A powerful local SEO strategy can make you the leader in your geographic area. Indeed, Google displays only the first 3 results of Google Maps for local searches, to increase your number of customers, so it is essential to do everything to be in the top 3.
4 / CREATING CONTENT – INBOUND MARKETING
A good SEO strategy requires unique content. The goal of a content strategy is to improve your positioning on your main keywords, but also to increase your traffic by targeting new keywords (long line). A blog or a news / tips section is an ideal source to feed your site into keywords and boost your SEO.
5 / MEASURE YOUR RETURN ON INVESTMENT
Our success depends on your success, which is why we are transparent with all our customers. You will receive a monthly performance report SEO (Evolution of your positions by keyword, number of visitors, bounce rate, number of conversions, return on investment …).